How to parlay bet. What Is A Parlay Bet A Parlay bet is where you combine multiple selections into a single wager. The main difference between a parlay bet and a straight bet is that all of your selections must win on your parlay bet to cash your ticket — a single losing selection means the entire parlay bet results in a loss. Parlay betting is one of the ways that bettors can make that dream a reality. While not easy to hit, the returns can be outstanding. As such, parlay betting is extremely popular, especially with recreational bettors and those looking to build bankroll. A parlay bet is a wager that includes multiple wagers on a single ticket. Placing a parlay bet. There are two ways to place a parlay bet and both are quite simple. Bettors can either tell the ticket writer directly which teams and totals they'd like to bet on and how much they'd like to risk on the bet. Filling out a parlay card is the other option for placing this kind of bet. Successful parlay betting tips Combine favorites. You normally have to put some pretty big bets down to make big favorites worth your time. Big odds might make you want to bet big, but increasing your normal bet size for a parlay isn't always the. In that case, you total parlay is reduced by one team. For example, if you put together a four-team parlay at 12.28/1 betting odds and one of your plays ends as a PUSH, it would be reduced to a three-team play at 6/1 odds. The betting odds for parlays using point spreads is fixed and based on the total number of teams you group into one bet.
This year is the first time that Illinoisans can legally bet on the Super Bowl in the Land of Lincoln.
The logical follow-up question: What can you bet on exactly?
There are currently five online sportsbooks in Illinois: DraftKings, FanDuel, PointsBet, William Hill and BetRivers.
A moneyline bet is a wager on which team you think is going to win the game. It's the most basic Super Bowl bet available. Expect to get paid different amounts based on how likely the team is to win and how the rest of the betting world chooses to bets. Jeff Brandes Hopes This is the Last Super Bowl That Floridians Can't Legally Bet On By Mitch Perry Florida PUBLISHED 4:51 PM ET Jan. 28, 2021 PUBLISHED 4:51 PM EST Jan.
Each has hundreds of prop bets available, far more than any typical NFL game. The Super Bowl is always the most bet on individual game on the sports calendar.
- The most well-known option for how to bet on the Super Bowl is brick and mortar sportsbooks. This might be a sportsbook attached to a casino or a stand-alone bookmaker. Either way, these in-person.
- Moneyline Betting. Betting on the moneyline is the easiest Super Bowl bet you can make.
Most Illinois sportsbooks have a similarly lengthy betting menu for the big game, though certain operators have lines available that you can't bet on elsewhere.
And obviously, you can still make the usual bets, such as spread, moneyline, point total, first touchdown scorer, etc.
What are the odds on the Super Bowl?
Here are the current Chiefs vs. Buccaneers lines at top IL sportsbooks:
But if you're looking for some novelty items, here are some of the highlights for Super Bowl betting in Illinois.
DraftKings Super Bowl props
At DraftKings, like the other four Illinois online sportsbooks, you can bet on the outcome of the coin toss. The standard vig for that bet is -103.
You can also bet on the coin-toss winner, whether it's the Chiefs or Buccaneers.
Beyond the coin toss, DraftKings also has some interesting trick play specials. For example, the over/under for 'players to attempt a pass' is 2.5.
So, if there is a trick play involving a running back or receiver throwing a pass or a backup quarterback has to come in, the over would hit.
DraftKings is also offering a 'Fat Man TD' prop. An offensive lineman scoring a touchdown is listed at +2,000.
An offensive or defensive lineman scoring a touchdown, meanwhile, is offered at +800.
FanDuel Super Bowl props
FanDuel also offers coin-toss outcomes, and has some other fun props to consider as well.
Think the last play of the game will be a kneel down? 'Yes' is currently -135 at FanDuel, while 'no' is +105.
FanDuel is also offering some interesting quarterback props.
Tom Brady or Patrick Mahomes throwing six touchdowns or more is offered at +1,000.
You can also bet on certain individual plays. For example, Mahomes' first pass attempt result is offered at -200 complete, +155 incomplete or intercepted.
Brady, on the other hand, is listed at -185 complete and +145 incomplete or intercepted.
PointsBet Super Bowl props
PointsBet, like some other books, is letting users pick their own lines.
For example, let's say you're feeling extremely confident in the Buccaneers. You can bet them -16.5 at +650 odds, if you wish. There are various combinations available for the Buccaneers or Chiefs.
PointsBet is also offering single game teasers. For example, Chiefs +2.5 and over 50 is listed at -110.
Another fun one seen at most books: you can bet on the exact total of touchdowns scored. Currently, six is the favorite at +400 odds.
BetRivers Super Bowl props
BetRivers has many of the same props as listed above, but a few interesting wrinkles.
If you could see Andy Reid burning an early timeout, you can bet the Chiefs using the first timeout at -112. The Buccaneers are also -112.
On a related note, you can take either team to use the first challenge of the game at -112.
William Hill Super Bowl props
One fun thing about Super Bowl betting is that you can get extremely specific, if you wish.
William Hill offers the exact number of plays on the first TD drive. 'Seven or eight' is the favorite, listed at +300.
A random one: what will be longer, the gross yards of the first punt, or the longest TD scored? Both are offered at -110.
One more note …
At Wednesday's Illinois Gaming Boardmeeting, administrator Marcus Fruchter said books can offerwhat color Gatorade will be poured on the winning coach.
However, as of this writing, no Illinois books have it listed. It will be interesting to see if that changes as the big game nears.
Illinois sportsbooks also cannot offer bets on the length of the national anthem, commercials or half-time show content.
As communicators gear up for Super Bowl LV, many are embracing social media content to boost their efforts.
BET Networks is gearing up for its annual 'Super Bowl Gospel Celebration,' which is a star-studded 'ultimate praise party' on Feb. 6 that features National Football League athletes, artists, content creators, celebrities and more:
The lineup of talent for this year's Super Bowl Gospel Celebration is amazing!
Be sure to tune in this Saturday, Feb. 6 at 8/7 pm CST. Only airing on @BET. #SuperBowlGospel#music#faith#gospel#gospelmusic#BET#SBLV#TampaLV#NothingCanStopUspic.twitter.com/3xSb9KnhGz
— Super Bowl Gospel (@SuperBowlGospel) February 3, 2021
Whether you're crafting content to accompany the big game or are looking for ways to boost your messages and creative efforts, consider these four takeaways from T.J. Barber, director of social media and strategy for ViacomCBS' BET Networks:
1. Create content that your audience considers valuable.
For last year's Super Bowl, BET produced a video featuring social media influencer 'NotKarltonBanks' quizzing celebrities and athletes on biblical trivia, which racked up a combined 2 million views across social media platforms:
The network also grabbed more than 3 million views with another video promoting its 'Soul Train Awards,' which featured actresses and co-hosts Tisha Campbell and Tichina Arnold in a 'mukbang'—a popular online show format from Korea where hosts eat food as they discuss various topics. The secret to BET's success? Create videos your audience actually cares about.
Barber says:
We've provided our audience with content they love consuming (i.e., Mukbang, comedy, trivia and never-heard-of stories) in [formats] they don't often see on the BET Networks platform. 'What the MUK is going on?' was our first ever mukbang attempt and the series 'Church Card Revoked' captured on the 'Super Bowl Gospel Celebration' red carpet in 2020 allowed us to have fun with faith and spirituality.
When producing videos or other social media content, consider your audience first, then brainstorm ways you can weave your brand's voice and messages into the content and trends your fans love. Remember: It's not all about you or your organization.
'We met the audience where they are instead of asking the audience to join us for the content the creators like to produce,' Barber says.
2. Lean into insights, data and trends.
Newsjacking and internet trends can provide many opportunities for social media pros to make a splash and strengthen brand loyalty, but you have to know the latest fads before you can brainstorm ways to infuse your organization's offerings and brand into them.
'Don't be afraid of data,' Barber says.
Dig into social listening and brand sentiment across digital media channels or dig into audience segmentation analytics to help you better understand, reach and resonate with your target audience(s).
'Use data to learn more about the audience you have and the audience you hope to obtain,' Barber says. 'Let the data help you create content to reach your audience and create a community.'
Data and insights can help you uncover tastemakers and emerging trends, too. 'Work with the originators of trends instead of those who become famous for copying them and not providing credit,' Barber says.
You can also use data and insights, along with a history of showing the ROI of your efforts, to position yourself as a trusted expert within your organization. This can help you to redirect requests that won't help you meet your campaign and engagement goals.
3. Select the right partners.
Influencers are an important part of many organizations' content creation efforts—and choosing your content creator cohort shouldn't be a decision you make lightly. Do your research, and look beyond vanity metrics.
'Don't choose an influencer and/or content creator solely based on their numbers,' Barber says.
Instead, consider the influencer's online community, engagement, previous content and overall brand—and ask yourself if those items align with your goals and organization's values. Also, map out your ideal partnership and whether that influencer will be able to produce the desired results.
Barber says:
Make sure your content will resonate with their audience. Does the partnership truly make sense? Will they actually engage with the content once posted? Do they actually deliver on the impressions promised?
Once you find the perfect influencer partner, ensure your relationship is mutually beneficial.
Barber says you must pay content creators what they are worth: 'Stop trying to get individuals to do the most for the least bit of money.'
Barber also cautions against stealing from BIPOC content creators and claiming their work as your own. These actions can quickly destroy trust and brand reputation.
Selecting the right partners extends past your chosen content creator or influencer, too. Look for was you can partner with social media platforms, industry veterans and more—especially as you grapple with engaging consumers throughout the COVID-19 crisis.
Barber says:
Work with your vendor platform partners to know their best practices. If you're spending money in a platform, make sure you have a rep who can work with you. If that isn't possible, gather with your counterparts to share best practices, join groups where your peers are willing to share what they know, and/or read, read, read.
4. Repurpose and promote your content across social media platforms.
Last year, BET created a 2020 'Super Bowl Gospel Celebration' YouTube playlist, featuring videos from the show and red carpet, but also distributed and repurposed the content for social media efforts that lasted long after Super Bowl weekend.
'The content you create should have a long-lasting shelf life,' Barber says, 'which may mean adjusting contracts with talent so your content isn't specific to one creative.'
With every piece of content you create, consider how you can repurpose and distribute it on other social media platforms and channels. Barber says this could include crafting GIFs or memes from your videos, remembering to tailor each piece of repurposed content to the platform and audience.
BET's Tenor profile and GIPHY channel are treasure troves of GIFs from its series and award shows. Some even include the BET+ branding, such as this GIF from the network's 'First Wives Club' series:
BET's stickers also provide fans with its series' characters and moments, in a format meant for Snapchat, Instagram and Facebook stories:
BET is also promoting its 'Super Bowl Gospel Celebration' this year with tweets on its Twitter profiles, including @BETGospel, @SuperBowlGospel and a pinned tweet on its main Twitter account:
Join us for a night of faith, family, football, and inspiration with the 22nd Annual NFL Sanctioned #SuperBowlGospel Celebration hosted by @RickeySmiley, Saturday February 6 8/7c! Let's go! pic.twitter.com/ckHCKOKUkL
Las Vegas Super Bowl Bets
— BET (@BET) January 30, 2021
A short-form video touting performer Koryn Hawthorne's appearance also appears on BET's Instagram feed, and the hashtag #SuperBowlGospel enables Barber and her team to monitor the conversation across social media platforms:
You can learn more social media and digital content insights from Barber at Ragan's Social Media & Digital Communications Conference, March 16. She will be joined by speakers from Dropbox, Microsoft, UPS, Chip and Joanna Gaine's Magnolia, Dictionary.com, LinkedIn and more. Register by March 2 to save $100.
Vegas Super Bowl Proposition Bets
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What Can You Bet On During The Super Bowl
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Think the last play of the game will be a kneel down? 'Yes' is currently -135 at FanDuel, while 'no' is +105.
FanDuel is also offering some interesting quarterback props.
Tom Brady or Patrick Mahomes throwing six touchdowns or more is offered at +1,000.
You can also bet on certain individual plays. For example, Mahomes' first pass attempt result is offered at -200 complete, +155 incomplete or intercepted.
Brady, on the other hand, is listed at -185 complete and +145 incomplete or intercepted.
PointsBet Super Bowl props
PointsBet, like some other books, is letting users pick their own lines.
For example, let's say you're feeling extremely confident in the Buccaneers. You can bet them -16.5 at +650 odds, if you wish. There are various combinations available for the Buccaneers or Chiefs.
PointsBet is also offering single game teasers. For example, Chiefs +2.5 and over 50 is listed at -110.
Another fun one seen at most books: you can bet on the exact total of touchdowns scored. Currently, six is the favorite at +400 odds.
BetRivers Super Bowl props
BetRivers has many of the same props as listed above, but a few interesting wrinkles.
If you could see Andy Reid burning an early timeout, you can bet the Chiefs using the first timeout at -112. The Buccaneers are also -112.
On a related note, you can take either team to use the first challenge of the game at -112.
William Hill Super Bowl props
One fun thing about Super Bowl betting is that you can get extremely specific, if you wish.
William Hill offers the exact number of plays on the first TD drive. 'Seven or eight' is the favorite, listed at +300.
A random one: what will be longer, the gross yards of the first punt, or the longest TD scored? Both are offered at -110.
One more note …
At Wednesday's Illinois Gaming Boardmeeting, administrator Marcus Fruchter said books can offerwhat color Gatorade will be poured on the winning coach.
However, as of this writing, no Illinois books have it listed. It will be interesting to see if that changes as the big game nears.
Illinois sportsbooks also cannot offer bets on the length of the national anthem, commercials or half-time show content.
As communicators gear up for Super Bowl LV, many are embracing social media content to boost their efforts.
BET Networks is gearing up for its annual 'Super Bowl Gospel Celebration,' which is a star-studded 'ultimate praise party' on Feb. 6 that features National Football League athletes, artists, content creators, celebrities and more:
The lineup of talent for this year's Super Bowl Gospel Celebration is amazing!
Be sure to tune in this Saturday, Feb. 6 at 8/7 pm CST. Only airing on @BET. #SuperBowlGospel#music#faith#gospel#gospelmusic#BET#SBLV#TampaLV#NothingCanStopUspic.twitter.com/3xSb9KnhGz
— Super Bowl Gospel (@SuperBowlGospel) February 3, 2021
Whether you're crafting content to accompany the big game or are looking for ways to boost your messages and creative efforts, consider these four takeaways from T.J. Barber, director of social media and strategy for ViacomCBS' BET Networks:
1. Create content that your audience considers valuable.
For last year's Super Bowl, BET produced a video featuring social media influencer 'NotKarltonBanks' quizzing celebrities and athletes on biblical trivia, which racked up a combined 2 million views across social media platforms:
The network also grabbed more than 3 million views with another video promoting its 'Soul Train Awards,' which featured actresses and co-hosts Tisha Campbell and Tichina Arnold in a 'mukbang'—a popular online show format from Korea where hosts eat food as they discuss various topics. The secret to BET's success? Create videos your audience actually cares about.
Barber says:
We've provided our audience with content they love consuming (i.e., Mukbang, comedy, trivia and never-heard-of stories) in [formats] they don't often see on the BET Networks platform. 'What the MUK is going on?' was our first ever mukbang attempt and the series 'Church Card Revoked' captured on the 'Super Bowl Gospel Celebration' red carpet in 2020 allowed us to have fun with faith and spirituality.
When producing videos or other social media content, consider your audience first, then brainstorm ways you can weave your brand's voice and messages into the content and trends your fans love. Remember: It's not all about you or your organization.
'We met the audience where they are instead of asking the audience to join us for the content the creators like to produce,' Barber says.
2. Lean into insights, data and trends.
Newsjacking and internet trends can provide many opportunities for social media pros to make a splash and strengthen brand loyalty, but you have to know the latest fads before you can brainstorm ways to infuse your organization's offerings and brand into them.
'Don't be afraid of data,' Barber says.
Dig into social listening and brand sentiment across digital media channels or dig into audience segmentation analytics to help you better understand, reach and resonate with your target audience(s).
'Use data to learn more about the audience you have and the audience you hope to obtain,' Barber says. 'Let the data help you create content to reach your audience and create a community.'
Data and insights can help you uncover tastemakers and emerging trends, too. 'Work with the originators of trends instead of those who become famous for copying them and not providing credit,' Barber says.
You can also use data and insights, along with a history of showing the ROI of your efforts, to position yourself as a trusted expert within your organization. This can help you to redirect requests that won't help you meet your campaign and engagement goals.
3. Select the right partners.
Influencers are an important part of many organizations' content creation efforts—and choosing your content creator cohort shouldn't be a decision you make lightly. Do your research, and look beyond vanity metrics.
'Don't choose an influencer and/or content creator solely based on their numbers,' Barber says.
Instead, consider the influencer's online community, engagement, previous content and overall brand—and ask yourself if those items align with your goals and organization's values. Also, map out your ideal partnership and whether that influencer will be able to produce the desired results.
Barber says:
Make sure your content will resonate with their audience. Does the partnership truly make sense? Will they actually engage with the content once posted? Do they actually deliver on the impressions promised?
Once you find the perfect influencer partner, ensure your relationship is mutually beneficial.
Barber says you must pay content creators what they are worth: 'Stop trying to get individuals to do the most for the least bit of money.'
Barber also cautions against stealing from BIPOC content creators and claiming their work as your own. These actions can quickly destroy trust and brand reputation.
Selecting the right partners extends past your chosen content creator or influencer, too. Look for was you can partner with social media platforms, industry veterans and more—especially as you grapple with engaging consumers throughout the COVID-19 crisis.
Barber says:
Work with your vendor platform partners to know their best practices. If you're spending money in a platform, make sure you have a rep who can work with you. If that isn't possible, gather with your counterparts to share best practices, join groups where your peers are willing to share what they know, and/or read, read, read.
4. Repurpose and promote your content across social media platforms.
Last year, BET created a 2020 'Super Bowl Gospel Celebration' YouTube playlist, featuring videos from the show and red carpet, but also distributed and repurposed the content for social media efforts that lasted long after Super Bowl weekend.
'The content you create should have a long-lasting shelf life,' Barber says, 'which may mean adjusting contracts with talent so your content isn't specific to one creative.'
With every piece of content you create, consider how you can repurpose and distribute it on other social media platforms and channels. Barber says this could include crafting GIFs or memes from your videos, remembering to tailor each piece of repurposed content to the platform and audience.
BET's Tenor profile and GIPHY channel are treasure troves of GIFs from its series and award shows. Some even include the BET+ branding, such as this GIF from the network's 'First Wives Club' series:
BET's stickers also provide fans with its series' characters and moments, in a format meant for Snapchat, Instagram and Facebook stories:
BET is also promoting its 'Super Bowl Gospel Celebration' this year with tweets on its Twitter profiles, including @BETGospel, @SuperBowlGospel and a pinned tweet on its main Twitter account:
Join us for a night of faith, family, football, and inspiration with the 22nd Annual NFL Sanctioned #SuperBowlGospel Celebration hosted by @RickeySmiley, Saturday February 6 8/7c! Let's go! pic.twitter.com/ckHCKOKUkL
Las Vegas Super Bowl Bets
— BET (@BET) January 30, 2021
A short-form video touting performer Koryn Hawthorne's appearance also appears on BET's Instagram feed, and the hashtag #SuperBowlGospel enables Barber and her team to monitor the conversation across social media platforms:
You can learn more social media and digital content insights from Barber at Ragan's Social Media & Digital Communications Conference, March 16. She will be joined by speakers from Dropbox, Microsoft, UPS, Chip and Joanna Gaine's Magnolia, Dictionary.com, LinkedIn and more. Register by March 2 to save $100.
Vegas Super Bowl Proposition Bets
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What Can You Bet On During The Super Bowl
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Super Bowl 55 Prop Bets
